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Produced for launch of Lacoste L.12.12: Lacoste In Motion, at an old factory building at Kim Yam Road in Singapore. Commissioned by Lacoste and Kult3D.
From the styles of old pixel art to simulation systems, various algorithms were written to draw the Lacoste crocodile were created to reinforce Lacoste’s image of innovation. Unlike traditional animation techniques where the artist define the keyframes, the video is produced by programming simple rules which nudges the motion.
