Brief

Partnering with Savant Degrees, Voidworks led the Art Direction and UI Design for Mediacorp’s rebranded online lifestyle platform as XINMSN ended its partnership with MSN.

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Art Direction

Without a fixed brand and structure initially, 2 vastly different styles were explored. A curated website with structured flow of content was contrasted against an exploratory website with a colourful palette and non curated flow.

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Flexible themes and content display

With an extensive amount of content, from entertainment news to Radio channels to specific TV programmes, both dark and light themes were created to allow flexibility. Various states of content display were taken into consideration to cater for content rich feature pages as well as simple customisation for basic pages.

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Responsive with 4 breakpoints

For optimal viewing of the media and entertainment content, the entire website was created to be responsive with up to 4 breakpoints.

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